What is your Vision for Toys"R"Us and Babies"R"Us?



To be the Greatest Kid's Cross-channel retailer in Canada.


So what does that mean? Let me describe it this way…there is nothing like the excitement of being in a Store and seeing the joy of a Customer, whether it's Mom or Dad or particularly a child, when they find the product that they really want. Being the "Greatest" kid's cross-channel retailer in Canada is a description of that experience.


To see a member of our team with a Customer and see that emotional connection that's made when we help someone fulfill a wish…that is the greatest. Retail is an experience, it's not just a transaction. And it's our job - everyone's job at Toys"R"Us and Babies"R"Us make that that experience the best one possible. I've worked in clothing food, shoes, toiletries, housewares, but there's no doubt that with Toy and Baby products, there's more of an emotional connection between our Employees and our Customers, because we're talking about families and kids.