About Us

We are relentlessly striving to be the best Toy and Baby retail company in the world!

Toys“R”Us (Canada) Ltd and Babies“R”Us (Canada) Ltd are part of Toys“R”Us, Inc., the global authority on all things Toy and Baby, with over 1,800 stores worldwide.

Here in Canada, we have over 80 stores offering the broadest selection of hot, must-have and favourite toys and baby products.

At Toys“R”Us, our purpose is to put huge smiles on the faces of children of all ages by being the world’s greatest toy store.

And at Babies“R”Us, our purpose is to make it easier for parents to make the best possible choices as they care for their babies.

How did it all begin?

Over the years, the Toys“R”Us brand introduced our loveable mascot Geoffrey the Giraffe, and our jingle, “I Don’t Want to Grow Up, I’m a Toys“R”Us Kid”, which are recognized around the world.

When the Toys“R”Us banner came to Canada in 1984, it was one of Canada’s first big box stores, quite a novelty back then.

Today at Toys“R”Us, with the belief that EVERY day should be a PLAY DAY, we deliver JOY to children of all ages! We are THE go-to destination for Toys, Learning, Games, Electronics and Outdoor product, offering expert service, a huge assortment of hot product and exclusive merchandise and the convenience of options like In-Store Pick Up and Ship from Store

Since 1996, Babies“R”Us has helped expectant and new parents navigate the wonderful world of Baby. Aside from being partners in parenting, we also provide gift-givers with a wide selection to choose from and a Gift Registry option to help fine-tune their decisions.

Our customers can also research, browse and shop toysrus.ca and babiesrus.ca through the convenience of online, mobile or tablet.

At Toys“R”Us and Babies“R”Us, we ARE the Baby and Kid Authority, offering an endless aisle of must-have merchandise that is readily available, wherever and however our Customers choose to shop.

By providing a CUSTOMER FIRST Experience – easy, entertaining and expert – EVERY time, Mom, Dad, Grandparents, gift-givers and of course, Kids, want to shop with us again and again.

“R” Vision: To be the Greatest Kids’ Omnichannel Retailer in Canada!

“R” vision is defined by our collaboration, customer-centricity, innovation and excellence in execution in an environment that brings out the Toys“R”Us Kid in all of us!

How we work to bring our Vision to life with the Power of 1 and VITE:

The Power of 1: The Power of 1 refers to all parts of our Company working together collaboratively. We are interlinked and interdependent with one vision and one common objective to satisfy our customer and drive with focused energy towards a total best in class customer experience.

When we COLLABORATE the full power of our Company comes together as the POWER of ONE!

VITE: VITE is Toys“R”Us Canada’s retail fundamental - the philosophy we do business by. It is also French for QUICKLY. Each letter of VITE describes one aspect of our retail fundamentals for success. Value, In-stock, Trends, Expertise.

Value - We will be competitively priced

  • We want to provide our customers with products with excellent Value that differentiate us from our competitors.

In-stock - We will have the product

  • The In-Stock portion of VITE includes getting product on the floor in a timely fashion, ensuring our shelves are full and our wide assortment is showcased for our customers, whether in-store or online.

Trends - We will be first to market

  • We carry all the hot, new, innovative products and TRU exclusives that our customers want.

Expertise - We know more about the product

  • We are the experts in Toy and Baby. We know more about the products than any of our competitors.

Retail is a dynamic, ever-changing environment, so all of our team members work quickly, productively and accurately. VITE! VITE!